WHAT’S HOT IN VISUAL
MERCHANDISING FOR 2016
Editor: Stephanie K. De Long
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MERCHANDISING TO MILLENNIALS
Everybody is after millennial money. How do retailers plan to use visual merchandising to grab share in that market in 2016? With everything from vintage toys and oversized, simple signage, to, yes, even a sandbox.
Here are just a few examples of merchandising that feed into the millennial affinity for fun, nostalgia, and simplicity.
1. Fun. At Vinyl in Venice, CA, young women shop for old records. Inside, the merchandising message is simple: have fun. Lots of neon colors—even a sandbox to play in.
2. Nostalgia. At Plant the Future in Miami, there are arrangements of retro toys, robots, and even old TVs surrounding the container plants.
3. Simplicity. It’s all about delivering your message fast. And one way to do that is with words…but as few of them as possible. Vinyl decals and cutouts will be everywhere. Already, they’re at UnderArmour, with huge signs that say “RUN”, and at Bloomingdale’s, with the six-foot-high, free-standing letters “SJP” that dare you to ignore the new Sarah Jessica Parker collection.
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COLORS OF 2016
Pink and blue, according to the color gurus at Pantone, are “the color” of 2016. “For the first time,” reports Pantone, “the blending of two shades—rose quartz and serenity blue—have been chosen as the Color of the Year.”
Pantone explains its decision, and why you should use it in your visual merchandising.
Antidote. “As consumers seek mindfulness and well being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent.”
Balance. “Together, rose quartz and serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue.”
Reflection. “In many parts of the world we are experiencing a gender blur as it relates to fashion, which has impacted color trends throughout all areas of design.”
Generation. “This unilateral approach to color is coinciding with…a generation that has less concern about being typecast or judged.”
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SILHOUETTE
SOLUTIONS
“Want to call attention to a particular brand? Featuring an oversized logo will emphasize your commitment to it when you create a special branded area. Silhouette uses a die-cut logo with 3-dimensional raised lettering to create a dedicated merchandising space to highlight our collections either above a frame board, on a custom cabinet, or over our rimless collection trays on the wall.”
--Kristen McLaughlin, Silhouette Optical |
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COMING NEXT MONTH
LUXE: Merchandising Luxury in 2016 |
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Send us pix of problem areas, solutions you’re proud of, or questions about merchandising. We’ll be happy to ask the experts to address your challenges. You can reach me on Facebook or email. Just let us know how we can help. |
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