NOW AND NEXT
EB’s monthly look at tips and trends to build business and your image
Editor: Stephanie K. De Long
JULY 2015 |
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Welcome to the July issue of The LOOK. This month we take a glance at what’s now and next in retail visual merchandising...plus we provide some resources for addressing those trends.
TALK TO US Send us pix of problem areas, solutions you’re proud of, and questions about your visual merchandising challenges. We’ll be happy to ask the experts to address those challenges. You can reach me on Facebook or email. Let us know how we can help. |
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 Does your shop pop? |
| TAKE THIS TEST! |
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Author and consultant Pam Danziger from Unity Marketing offers this retailer self-test. For each question, pick the statement that best describes your business and focus.
1. My store is: a) a destination, b) very practical 2. My location is: a) very straight-forward, b) multi-layered 3. My business: a) has soul, b) focuses on function 4. I want my location to: a) be organized, b) allow for synchronicity 5. In our business, we: a) have a vision and mission, b) sell things 6. Customers are looking for: a) low price, b) value 7. My location is: a) all about openness, b) exclusive For the answer key and Pam’s suggestions for how to pop, go to: http://www.eyecarebusiness.com/ webexclusives/does-your-shop -pop-take-this-test |
 Pantone’s picks |
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| SNEAK PEEK | |
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Pantone’s snapshot of the latest color trends for the fall season offers a sneak peek of the coming season. ✓ PUNCH IT UP. With neutrals once again taking center stage, the fashion conscious patient may be looking to punch-up their look with edgy and colorful eyewear. It’s definitely about pairing neutral and bold, says Leatrice Eiseman, executive director of the Pantone Color Institute. ✓ OPPOSITES ATTRACT. “Juxtaposition of color from opposite sides of the spectrum emphasizes poise and confidence on the runway,” she adds. ✓ KEY COLORS. “One of the key neutrals is Desert Sage, a cool and soothing green-gray. Dressing up the classic neutrals are a number of bolder and brighter colors that add visual pop. Cadmium Orange, for instance, is a warm but dramatic orange. And Cashmere Rose is a softer pink hue." ✓ READY RESOURCE. To keep up-to-date on color trends and what designers are saying about fashion and what’s hot, check out www.pantone.com |
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 Houston Eye Associates gives premium real estate to Silhouette by creating a strong branded presence on their wall |
SILHOUETTE SOLUTIONS David Brown, optical director of Houston Eye Associates, says, “We are proud to feature Silhouette Brand Eyewear in all of our 21 opticals in the Greater Houston area. Silhouette embodies the same qualities that has made us the leader in eyecare for over 40 years—uncompromising quality, leading industry expertise, and outstanding service.”— Kristen McLaughlin, Silhouette Optical, Ltd. |
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WHAT’S NEXT? The future of retail is change. The future of visual merchandising is adapting to change. As technology and e-commerce evolve, the debate continues: are stores merely showrooms?EXPERIENCE: Stores aren’t going away anytime soon, but we must re-examine their role. Retailers must do more than sell; they must provide an experience while communicating quality messages. INTEGRATION: Today’s challenge is the seamless integration of technology into the store environment. Technology isn’t the message; it supports the message. Effective visual merchandising will bring the best of online into the store. IN-STORE: Digital graphics and interactive “shelf-talkers” strategically positioned throughout will compel customers to stop and look. ONLINE: Identifying items “pinned” on Pinterest will engage customers. STORYTELLING: An “Instagram moment” within the store to promote selfies will connect with customers and expand brand recognition. — Eric Feigenbaum, Chair of Visual Merchandising, LIM College |
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