you can detail with your sale info. Or, create a newsletter introducing your practice and highlighting your first trunk show.
I would love to go entirely electronic when it comes to my marketing campaigns, but when I track why new patients come to my sale, direct mail is still number one. My caveat to this is that patient demographics may alter this for your practice, but you won't know until you try.
How do I staff this sale?
When my practice was new, I had only one full-time employee. I decided for our first couple of sales that the two of us were going to make it work. This is a little bit of a gamble, because you may not know what sort of response you will get to your sale. You may have a slow and steady trickle of people throughout the day. There may also be a short period of time where it is extremely busy, usually around the end of the work day when people are on their way home.
I would suggest bringing in another floating optician if you are at all worried about having a back log of customers. I did not do this my first two sales, and we did have some minor theft of plano sunglasses. With only two of us (and a frame rep whose line we were showcasing), we were unable to keep a constant watch on our inventory. This was a hard lesson learned for me. I now probably over-staff my sales, but we ensure there is almost no waiting, great personal attention, and a major deterrent to theft because most people won't be left alone in the optical.
Whatever methods you decide to implement, I suggest tracking marketing and specific sales for that day. This way, you can improve and modify your strategies to work with your region and patient demographic. I recently had a trunk show, and I learn something new every time. I think the real focus is getting the word out about your practice. Don't forget positive exposure can have a lasting impact, if not today, in the future.