to be equally beneficial for me locally as well. The very best advertising I have done for my practice has always been through networking. While newspaper ads and press releases have helped to increase awareness about my practice in the community, these types of external marketing techniques have never really been a huge success. The instances where I have volunteered for a community fundraiser or had podium time in front of a local civic organization have proven to be invaluable to the growth of my practice. These types of functions give the public the opportunity to learn a little more about me and my practice.
However, in order to be successful at networking, you should always remember that networking involves so much more than volunteerism or podium time. Networking is something that is ongoing and never ends. Be mindful that there are eyes everywhere, watching and observing your behavior not just inside the walls of your practice but outside of your practice as well. For instance, drinking too much alcohol at a community or professional function would be an example of poor networking. As I had mentioned earlier, the purpose of fruitful networking is to sell yourself, your competence, your practice and your overall image to those around you in order to give people a positive, personal connection with you. May I recommend that each of you reflect on what you would like your community, patients, colleagues, and peers to perceive as their image of you and put your best foot forward every day to be that person. I assure you that being cognizant of networking yourself positively with others will pay off dividends. Remember YOU are your best advertisement, far better than a newspaper ad or press release ever could be. |